Concept
Praxis Lotrecht
Concept for a physiotherapy practice: treatments, appointments and insurance questions answered calmly.
View the concept
- 01
Starting point
People looking for a physiotherapist are in pain and short on patience. The questions are: will you take me, when, and what does insurance cover.
- 02
Goal
Answer those three questions immediately without making the site look like a hospital corridor.
- 03
Concept
A calm structure with plenty of air: treatments as a short list, the insurance note right beside it, booking spread across the page.
- 04
Design
Very light surfaces, petrol blue as the only accent, a serif for headlines. Not white on white, but not clinic blue either.
- 05
Build
Large type, large tap targets, quiet motion. The site has to work one-handed with a sore back.
- 06
Design goal
the page should reassure, not impress.
What was built
- Brand concept and colour world
- Treatment overview
- Appointment request
- Answers on prescriptions and insurance
- Low-barrier design
- Mobile optimisation
Three decisions
Insurance question up front
Whether treatment is covered decides if someone calls. That does not belong in a FAQ at the bottom.
Large type, quiet motion
This audience skews older. Large base type and restrained animation are not a courtesy here, they are a requirement.
No pictures of pain
Photos of grimacing faces sell nothing. Show the treatment and the room, not the suffering.
Your business is missing here.
We build you a first draft before you pay anything. After that you decide in your own time.
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