Concept
Nordbach Fahrzeugtechnik
Concept for a car workshop: fixed prices, appointments and inspections sorted without a phone call.
View the concept
- 01
Starting point
Workshops are compared on price and availability. Neither is usually online – customers have to call, and often do not.
- 02
Goal
Show fixed prices for the most common jobs and make the booking short enough to complete at a traffic light.
- 03
Concept
A price board for servicing, inspection, air-conditioning and tyre changes. Below it the workshop, the equipment and the master mechanic behind it.
- 04
Design
Graphite, light grey and a workshop orange as the signal colour. Technical typography, clean edges, no gloss.
- 05
Build
The price board is a real table so it does not fall apart on mobile. Booking with four fields, licence plate optional.
- 06
Design goal
customers should be able to choose the workshop without calling first.
What was built
- Brand concept and colour world
- Price board for standard jobs
- Four-field booking request
- Workshop and equipment presentation
- Mobile optimisation
- Local SEO basics
Three decisions
Name fixed prices
A workshop without prices does not get called – it gets skipped. Four fixed prices are enough to build trust.
A table, not tiles
Prices are compared in rows, not tiles. The table stays readable down to 360 pixels.
The master mechanic by name
With repairs, what matters is who you hand the car to. A name and a face beat any quality promise.
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