Concept
Elektro Kienbach
Concept for an electrical contractor: services, emergency line and smart home – readable fast, even with dirty hands.
View the concept
- 01
Starting point
Electrical contractors get two kinds of inquiry: planned projects and emergencies. Most sites treat both the same – and serve neither well.
- 02
Goal
Separate the two paths: the emergency line immediately reachable, project inquiries handled with calm and explanation.
- 03
Concept
An emergency banner above the page, services below it as a clear grid, then smart home and solar as growth topics.
- 04
Design
Slate grey with signal yellow – the colour world of the site, but tidied up. A condensed face keeps long German compounds together.
- 05
Build
Very large tap targets and high contrast, because the page is often used outdoors and in a hurry. The emergency number sticks to the top edge.
- 06
Design goal
one tap in an emergency, a clear overview otherwise.
What was built
- Brand concept and colour world
- Separate paths for emergencies and projects
- Service grid
- Smart home and solar
- Extra-large tap targets
- Mobile optimisation
Three decisions
Emergency above everything
Someone without power at night does not scroll. The number sticks to the top edge and stays readable in bright light.
A condensed face for long words
German compounds break any normal headline. A condensed typeface solves that without sacrificing size.
Smart home as an entry point
Smart home is the job customers start with – the wiring is the one that keeps them.
Your business is missing here.
We build you a first draft before you pay anything. After that you decide in your own time.
Get a free design draft